When I meet people for the first time, typically the conversation goes something like this:
My new friend: “What do you do for work?”
Me: “I create a direct trade, gourmet snacking cacao.” [I need to come up with a better answer, by the way…] As their wheels turn, I follow-up with “Have you ever seen a cacao bean?”
My new friend: “Yes! Of course.” Looking a little puzzled as to why I’d ask such an obvious question.
Me, rather excitedly: “Really?! Where?”
My new friend, after an awkward pause: “Um, oh! Cacao Bean? I was thinking of a coffee bean. Cacao? Umm…”
Why is it, in a country where the average person eats 9.5 pounds of chocolate per year (ahem, and some of us a bit more):
- We’ve never seen the main ingredient of one of our favorite treats?
- We have no idea how it grows or where it comes from?
Over the coming weeks, I will introduce you to the cacao bean and its origins. Enjoy your first (highly professional) picture of the elusive cacao bean: